Whether it’s a national home-builder looking to staff their newest project without adding to their staff, or a local builder who is looking to get into project sales, I often hear the question: Why would I hire Keller-Williams for my site? For both, there are several key reasons, and they are more important than ever in a tough buyer’s market.
1. You need proper positioning.
Having had over 34 years in project development and on-site sales, and with several other key agents and staff with related marketing and project experience, we can help you figure out exactly how you fit into today’s market and how to best sell your product. Positioning is often overlooked in the marketing mix, and yet it is probably the most important ingredient.
2. You need to be priced right.
Today we most often think about lowering the price to be in the right place in the market, but that is not always the case. You can price something so low that it is not perceived to be of sufficient quality for the target market. Looking beyond the numbers and understanding the hidden meaning between the lines is sometimes more art than science – but you need both art and science, and someone willing and able to interpret both. We can do that for you.
3. You need to have someone representing you who understands on-site sales and project marketing.
This is not a house listing. You are not looking to sell one house. Why would you hire someone whose business plan and experience is all about getting one listing and selling one house or condo? You are not looking to sell one property over the next 90 days – you are looking to establish an identity, create interest, build momentum, and reach an acceptable absorption rate. We have done this many times before and understand the difference between project sales and selling a listing. It takes a certain mindset, focus, structure, plan, and follow-through.
4. You need competent, highly trained, and experienced on-site sales people.
Keller-Williams is a company that sometimes calls itself an education company described as a real estate company. We are constantly learning, training, and gaining the competitive edge. And we do it with mostly experienced agents who are drawn to our high commission splits and agent-oriented culture. We take the best ideas and techniques from past experience and combine them with today’s latest technologies and systems and make them work for our project clients. And again, we know the importance of being on-site when we say we will be there.
5. You need numbers and you need the latest technology.
At our local Keller-Williams office we have over 100 agents and over 25 project agents, plus we have the largest franchise in the Carolinas and the second largest in the USA and the only large franchise that is GROWING! Plus we have great technology from paperless documents to internet marketing to lead generation. And we are being trained and re-trained in it constantly. Our new project sales website is designed to make our numbers work for us.
Call me today and let’s talk about making your project sell in today’s market.